Vision & Strategy
At Krasal Group, our vision is to be a leading global electronics component supplier and ODM services provider. We will strive to attract, develop and retain the best people and to keep them motivated. We will consistently seek to provide services and products that are recognised as market-leading. And we will endeavour to exceed our customers' expectations and deliver superior returns.
Our strategy is to achieve long-term sustainable growth as an international eletronics engineering company by adding value to our customers' operations with world-leading, highly differentiated products and services. We strive to be true partners with our global customers, helping them achieve greater success through our innovation and creative solutions to any challenge.
Our strategy comprises four major pillars:
- Maintain a balance between development and later production of each particular order and product
- Grow and maintain market-leading positions, based on differentiated know-how and technical capabilities
- Develop long-term customer relationships, often through performance-based contracts
- Extend our services and broaden our international presence