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Our Values

Krasal Group's values are at the heart of our business because they define who we are, how we work, what we believe in and what we stand for. Our values set out how we act and how we expect to be treated as part of Krasal Group and provide a sound basis to make decisions.

Jonathan Still, CEO

Jonathan Still Chief Executive"Our Values - this is what our company was formed around, what we are referring to in our everyday work and this is what, I believe, our every employee is guided by making decisions. Sharing this with our customers I hope to increase the level of confidence in us."

Krasal Group Relationships


Our business depends on healthy relationships with customers, business partners and suppliers. We build strong relationships that are mutually beneficial, making sure that we deeply understand the people we deal with, so that we can anticipate their needs and always aim to exceed their expectations. Everyone in our organisation contributes to the quality of the relationships we build and we actively seek feedback.

Krasal Group People


People are our business. We are professional, high performing team players focused on delivering and drawing on our global expertise. We aim to attract, develop and retain the best people, treating each other with honesty, compassion and respect. We create a stimulating and open work culture that encourages personal development, rewards competitively and celebrates success.

Krasal Group Innovation


Innovation gives us competitive advantage. We promote collaboration and sharing of ideas across our business. We have a structured approach to recognising innovations, rapidly testing ideas and sharing learnings. We encourage our people to challenge established practices and achieve continuous improvement.

Krasal Group Financial Responsibility

Financial Responsibility

We expect to receive fair reward for our business performance. We are cost aware and carefully manage our own and our customers' costs. We manage financial risk systematically and communicate our financial performance in a clear, concise manner.

Krasal Group Integrity


We are proud of our reputation, built over many years, which depends on us doing the right thing. We build trust and act with honesty. We comply with our Business Ethics Policy, management system and all local rules and regulations. We foster a culture of transparency and responsibility. We investigate all violations and complaints and take appropriate action.